Building an experience organization ready for global scale.
Evolving Design Operations, accessibility, governance and team maturity across a global fitness technology ecosystem.
- Role
- Design Lead
- Focus
- Design leadership
ABC EVO is the largest fitness technology company in Latin America and part of ABC Fitness, a global fitness technology group in the Thoma Bravo portfolio. Its ecosystem connects businesses, students and personal trainers across multiple markets.
The opportunity extends beyond individual interfaces. It requires shared standards, visible decision paths and a team structure capable of sustaining consistent experiences as the ecosystem grows.
May leads Experience Design across people development, IDPs, operating practices, accessibility, governance, user research and experience consistency on desktop, tablet, mobile and kiosk contexts.
How leadership shaped the work.
- Structured career tracks, IDPs, development agreements, individual KPIs and intentional team rituals.
- Connected Design, Product, Engineering and QA through an accessibility responsibility matrix and delivery kit.
- Evolved governance and design systems across desktop, tablet, mobile and kiosk contexts.
- Created onboarding, quarterly roadmaps, restructured boards and a central design hub that made guidance easier to find and apply.
- Established component triage, approval flows and quality checklists for experience, usability and integrity.
- Defined functional prototyping guidance and request templates for bugs, improvements and component work.
- Led global Figma governance, reviewing access patterns and licenses to align tooling with real team needs.
Choices made explicit for the team.
- Treat accessibility as a shared and cross-functional product quality responsibility.
- Make career expectations and individual growth plans explicit so designers can evolve with autonomy and alignment.
- Replace excessive ceremony volume with strategic agendas oriented toward decisions.
- Make component criteria for usability, accessibility and quality explicit so exploration happens quickly and repeated work decreases.
- Translate WCAG guidance into practical material for Design, Product, Engineering and QA.
- Connect career levels, job descriptions, development plans and compensation discussions through explicit expectations.
Strategic impact and outcomes.
- A clearer foundation for multidisciplinary collaboration and team development.
- Accessibility incorporated into a broader product and delivery conversation.
- Design systems and operating practices prepared to support a global product ecosystem.
- More intentional rituals, onboarding and individual development agreements.
- Faster, more traceable decisions around components, quality and shared tooling.
- A reusable accessibility delivery kit, technical guidance and reference library available across disciplines.
- Annual OKRs and quarterly planning connected to clearer individual and team priorities.
- Faster direct access to users through remote conversations and on-site visits, complemented by Support, Brand and Sales data.
- Technical design critiques focused on usability, flow strategy, UX, UI and Product Design.
- A structured tracking model moving into implementation to make user behavior and navigation visible.
Scale becomes sustainable when people, standards and product decisions evolve together.